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Candid Social Mobile App

Candid is an innovative app built to rediscover connection – a new way of prioritizing wellbeing. The app focuses on promoting self-reflection and mindfulness as a social habit. 

Year

2023

Company

Candid Social

Project Type

UX/UI, Product Design, Product Management

Role

Intern

Overview
Connecting to our authentic selves and close circles

Candid Social is a platform designed to encourage meaningful, reflective social media interactions. Users share candid moments, gain insights about their emotional journey, and search for past memories in innovative ways. I joined the Candid team in May 2023 as a product design intern. With the company, I helped with designing intuitive pathways for users to document their experiences, interact with friends, and gain personal insights.

Process
Getting users to post

We began by studying user patterns on existing social media platforms and exploring reasons users hesitate to share. Insights revealed that many people feel pressured to create polished content, which limits spontaneity. To combat this, we focused on ease of sharing and emotional connection, ensuring the platform would feel approachable and rewarding

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© 2023 by Marcus Berg. Proudly created with Wix.com

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