Andean Systems Merchandise
Imagining a digital merchandise platform that brings Andean craft into the modern marketplace.
Timeline: 4 Weeks
Roles: Product Designer, Brand Strategist
About Andean Systems
Introduce the brand in 2–3 sentences: what Andean Systems is, who it exists for, and the cultural story it draws on. Emily’s equivalent section sets the context before any design appears.
Defining the brand vision
The creative-direction core. What visual language did you set — colour, material, motif, typography — and what did you decide the brand should feel like? Name the references you drew from and the rules you set for yourself.
Translating the vision into merchandise
How the direction became objects: which motifs carried over to garments, what you had to adapt for fabric and print, and what you rejected along the way. Caption each reference below with what it contributed.
The merchandise
Walk through the final pieces: what each garment is, the material and print decisions behind it, and how it carries the brand vision.
Hover to flip · click to expand
Product 1: Graphic T-Shirt
Product 2: Baseball Hat
Where it goes next
Close the loop: what you’d extend the system to next (more product categories, packaging, a storefront), and what you learned about directing a brand rather than designing a screen.