Andean Systems
Designing merchandise for a rapidly scaling rare-earths company
Brand, Merchandise, 4 weeks, 2025
Andean Systems
Andean Systems is a brand-new American startup refining rare earth and precious metals (gold, silver, copper, neodymium) on home soil. When I came on, the company was barely more than a mission and a one-page website.
What they needed me to design
Their first line of merchandise, worn by the team, but really made to hand to investors and potential clients.
The brand guidelines I had to work from
There was no brand book, only the mission and the website.
Turning that into a design system
From those four cues I locked four decisions before drawing anything.
Color
Entirely achromatic: graphite, washed black, bone, mirror silver, pulled straight from the site’s near-black palette.
Typography
A wide geometric sans, all caps, generously letterspaced.
Illustration & aesthetic
Heavy graphics and symbols that use outlines and textures.
Inspiration
Editorial graphics by Georg Jensen served as inspiration for composition.
Products
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